The campaigns with high quality and appealing photos raise funds 2x faster. The photo is the first thing that each donor sees when he/she enters the campaign and it must meet three key principles.
- Transparency: The person for whom funds are raised must be present on the photos. Donors must know exactly for whom the funds are raised. This will build confidence and transparency, which is the most important condition for a successful campaign.
- Empathy: Photos should provoke emotions and move the donors. The family photos are a good example.
- Quality: High quality photos have a stronger impact on donors and increase the trust of people to your campaign.
- Format: Photos must have the extensions JPEG, JPG, GIF and/ or PNG. Other
extensions are not allowed. We recommend that the size of the images is at least
Properly selected photos surely will bring more donations!